Posted inAnalytics in Practice BigQuery
Using GA4 and BigQuery to Investigate a Specific Ecommerce Journey
Sometimes in digital analytics, you don't need another dashboard. You need to understand what actually happened during one…
Posted inBigQuery
How to Check If GA4 Sessions Are Switching to Direct Traffic Using BigQuery
Yes, in some cases GA4 event-level data in BigQuery can show whether a session starts with a known…